The size of the product range made hierarchy an important part of the experience. Categories, subcategories, applications and technical relationships needed to remain understandable without creating an oversized navigation system.

I reorganised the catalogue structure and mapped the main product journeys before translating them into navigation, listing and detail-page patterns. The aim was to make the range easier to scan while preserving the depth expected by experienced trade customers.

The catalogue needed to support people looking for a known product as well as those starting with a safety, access or workplace requirement.

I paired product navigation with routes based on industry and application. Category and attribute filters support more specific searches, while the contextual pages introduce relevant product groups.

On mobile, the filters open in a separate panel so customers can refine the list without crowding the product cards.

The interface was designed around reusable patterns for category pages, product listings and product details.

Product pages needed to accommodate variants, specifications, technical resources and enquiry pathways without becoming difficult to scan. Shared patterns created consistency across the catalogue while leaving room for product-specific information.