Domus serves several audiences within the same catalogue. Electricians often arrive looking for specifications and compatibility. Architects and designers may begin with inspiration or a particular application. Wholesalers and account customers need accurate pricing, stock and efficient ways to manage repeat work.

I designed a tiered experience that kept the public catalogue useful while giving signed-in customers access to information and tools relevant to their accounts. The interface needed to make these differences clear without creating separate websites for each audience.

The product experience needed to support a large catalogue with detailed attributes, variants and technical documents.

Category navigation, product filters and Algolia-powered search helped users move from broad browsing to a specific product. Search results could include products, resources and articles, while product pages brought specifications, available options, downloads and saved-product actions into a consistent structure.

The resource library provided a dedicated route to spec sheets, catalogues and technical documents rather than forcing users to locate them through individual product pages.

Signed-in customers could save products into projects, organise them by room, invite collaborators and request a quote across the full project.

I designed the account dashboard and project tools as a working space rather than a simple list of favourites. Products could still be saved casually through a wishlist, then organised more deliberately when a customer was planning a real project.

This gave trade customers and specifiers a clearer way to manage selections over time while creating a more useful path from product research to enquiry.

Bringing live business data into the interface

Account pricing and stock availability were connected to Domus's internal systems through a Business Central API. The wider platform also included Algolia search, HubSpot forms, a modular WordPress CMS and tools for connecting products to lifestyle imagery.

My role was to make these systems understandable and consistent within the customer experience. I worked with the development team to define how account states, live data, search, resources and project tools appeared across the interface and responded across devices.